UGLYR.COM Launches to Help ‘Uglier’ People Find Love

Uglyr logo

A new dating site that campaigns against users rating people based on their looks has gone live today for those fed up of the constant rejection they encounter on ‘shallow’ online dating apps.

New site is encouraging hapless singles to embrace their ugliness and ditch mainstream sites in favour of its own, which will steer the focus away from dating people based on looks.

According to the site’s homepage, advocates apps like Tinder for attractive people or for “anyone in possession of their own selfie gallery” but warns that others are likely to be swiped left and forgotten.

It’s estimated that only 12% of swipes on Tinder actually result in a match – a statistic Uglyr are keen to use in explaining how shallow online dating has become. In a move to discourage users from selecting potential dates based on looks, the app has avoided using any form of swipe mechanism in its design. aims to be a platform for people fed up with the shallowness of other dating sites – somewhere they can be themselves without being judged – and somewhere it’s personality and interests, not looks, that count.

The site offers users a choice between two types of membership. Users looking for love are prompted to join Dating and those looking for something more casual can opt for the provocatively titled Hook-ups. The latter promises to cater for the “horny uglies who are looking for nothing more than a bit of no-strings fun”.

Site founder Tom Thurlow commented further on the launch of, “Our mission is simple. It’s to rescue the thousands of singles who have become cannon fodder on apps like Tinder.”

“Many singles are becoming disillusioned by online dating – and have simply given up altogether. To be judged instantly on your appearance without getting the opportunity to show your personality is a frustrating problem with many dating apps.”

“ pledges to be different by offering genuine singles a home to date, find love or hook-up with others who aren’t fixated on superficial qualities. Our users don’t come here expecting to take home a six pack – they’ll settle for a beer belly that can make them laugh.”